How Harry Styles’ stalking incident highlights the boundaries of celebrity worship

Image via Wikimedia Commons

A later version of this article was first published by The Conversation on 2 May 2024 and can be read here.

By Alexandros Antoniou, Essex Law School

In our digitally interconnected world, the allure of Hollywood and music sensations captivates millions, drawing admirers into the intimate orbit of their idols. Falling under the spell of a celebrity crush is a common aspect of adolescent development, but today’s heightened accessibility can foster a dangerous sense of entitlement among fans.

The recent conviction of Harry Styles’ stalker, who inundated him with 8,000 cards in under a month, vividly illustrates the alarming consequences of overstepping boundaries in the perceived intimacy between fans and celebrities. Notably, journalist Emily Maitlis, The Crown actress Claire Foy, and TV presenter Jeremy Vine have all experienced similar stalking incidents.

A range of audience engagement

We connect to media figures in different ways, from deeply empathising with a cherished character’s experiences to feeling a sense of closeness with TV hosts who become a familiar presence in our lives. For example, a beloved TV character’s joys and sorrows might deeply resonate with audiences, leading to shared emotional experiences.

Sometimes we immerse ourselves in a character’s narrative to the extent that their joys and sorrows become intimately felt experiences (e.g., a deep sense of sadness when a beloved TV character undergoes a loss), regardless of their disparate backgrounds or life journeys.

Repeated exposure and personal disclosures from media personalities can create a sense of closeness in viewers, despite the lack of direct interaction, as when a TV host becomes a familiar presence in our daily lives. These connections, known as parasocial relationships, thrive on perceived intimacy but lack reciprocity.

Fandom, marked by intense admiration, elevates parasocial relationships to pedestals and becomes deeply ingrained in one’s identity. This devotion can extend beyond individual characters to entire shows or franchises, manifesting in activities like collecting merchandise and engaging with online fan communities.

Our ties to fictional characters, the actors embodying them, and influential media figures vary but collectively form a spectrum of audience involvement. This intricate web of seemingly harmless bonds can morph into toxic obsessions, as seen in the case of Emily Maitlis’ stalker, whose “unrequited love” for the former news anchor led to repeated breaches of a restraining order.

However, it is not merely a gradual escalation of these connections; rather, individuals (possibly battling mental health challenges) may harbour various motivations ranging from vengeance, retribution, and loneliness to resentment, a yearning for reconciliation, or a quest for control. They may hold delusions, such as “erotomania,” believing someone loves them and will eventually reciprocate. Their behaviour might stem from an obsessive fixation on a specific cause or issue.

In the complex realm of fandom culture, the law starts by recognising that beneath the celebrity veneer of flawless posts and red-carpet appearances lies a real person with vulnerabilities. Like everyone, they too deserve a zone of privacy which comprises different layers of protection.

The sanctum core

Picture your life as a mansion, with each room symbolising different facets: thoughts, emotions and personal endeavours. Encircling this mansion is a protective perimeter of a privacy zone, shielding specific aspects of your life from unwanted intrusion, be it by strangers, acquaintances, or the government. Maintaining the integrity of these restricted areas is left to a mixed legal environment encompassing civil remedies and criminal offences, including racially or religiously aggravated variants.

Secretly monitoring someone’s activities or lingering around their home without valid cause gravely endangers this zone. Claire Foy’s stalker, who had become “infatuated” with the actress, received a stalking protection order after appearing uninvited at her doorstep, leaving her “scared” of her doorbell ringing and feeling “helpless” in her own home. Sending unsolicited “gifts” is also associated with stalking, as demonstrated by Styles’ relentless pursuer who sent countless unsettling letters and hand-delivered two to the singer’s address, causing “serious alarm or distress”.

An intimate ecosystem

Importantly, the mansion’s private enclave embodies more than an inner sanctuary where people can live autonomously while shutting out the external world. Our private sphere also safeguards our personal growth and ability to nurture relationships, constituting a “private social life.”

When stalking rises to the level of inducing fear of violence or has a “substantial adverse effect” on someone’s regular activities, e.g., forcing a celebrity to make significant changes to their lifestyle, the law steps in to protect victims, including innocent bystanders who might experience direct intrusion themselves.

For example, Emily Maitlis’ stalker showed “breath-taking persistence” in contacting his victim and her mother, while Foy’s stalker had emailed the actress’ sister and texted her ex-boyfriend. Such conduct warrants legal intervention because it can severely impair someone’s ability to freely establish normal social networks and ultimately increases isolation, amplifying the disruptive impact on their support systems.

Advancements in communications technology have driven the surge in “cyberstalking”. For example, presenter Jeremy Vine’s stalker “weaponised the internet”, sending relentless emails identifying his home address and instilling fear for his family’s safety. Such digital variations of traditional stalking might also be pursued through communications offences, including the newly enacted “threatening communications” offence.

FOUR indicators

Behaviours may vary but they frequently exhibit a consistent pattern of Fixated, Obsessive, Unwanted and Repeated (FOUR) actions, violating not only a person’s inner circle privacy zone but also the outer sphere of their private social life.

While rooted in natural admiration for talent and charisma, celebrity worship can blur the line between harmless adoration and harmful obsession, particularly in an age dominated by social media that gives unprecedented access to our favourite stars. Legal boundaries delineate genuine appreciation from repetitive, oppressive conduct that jeopardises someone else’s well-being.

Navigating freezones in the influencerdom: a shadowlands guide

Photo by Ronald Cuyan on Unsplash

By Dr. Alexandros Antoniou, Essex Law School

Influencer marketing has emerged as a formidable force in the realm of advertising, wielding substantial power to sway consumer behaviour and shape brand perceptions. Leveraging the credibility and reach of social media personalities, brands can effectively tap into niche audiences and foster authentic connections.

Despite its undeniable impact, there remains a notable lack of comprehensive research and regulatory oversight surrounding influencer marketing practices. As the landscape continues to evolve rapidly, it becomes increasingly imperative for regulators to delve deeper into this field in order to safeguard followers’ interests and maintain the integrity of digital advertising ecosystems in which influencers operate.

My new research looks at the rapidly evolving landscape of influencer marketing and its profound effects on the dynamics between social media users, advertisers, and brands. In my new article, I demonstrate that influencers have transcended the dichotomy of self-publishers vs traditional advertisers, shaping distinct career trajectories.

With the burgeoning influencer industry in mind, I critically examine the regulatory landscape, particularly the responsiveness of the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) to influencers’ professionalisation.

Despite the industry’s growth, regulatory gaps persist, leaving consumers vulnerable to lightly-overseen influencers. I caution that regulators rely on antiquated tools, allowing newcomers in the industry to fly beneath their radar.

For instance, the established advertising rule to make clear that ads are ads predominantly applies to those influencers who have forged brand partnerships. However, I argue that early career influencers who may not monetise their content, still wield significant influence. They have a remarkable knack of cultivating genuine connections that bestow hidden promotional content with an unmatched aura of trustworthiness.

I conclude that, from a regulatory standpoint, we are not seeing influencers’ increasing professionalisation. I advocate for a transformative shift in regulatory perspective to encompass influencers throughout their career journey, challenging the prevailing notion that only high-reach influencers warrant scrutiny.

Therefore, I emphasise the need for a recalibrated regulatory threshold that accounts for emerging influencers, endorsing a more comprehensive definition and a holistic approach that recognises the multifaceted nature of IM practices.

My article, published in the Journal of Computer, Media and Telecommunications Law (Vol. 29, Issue 1, pp. 8-21) urges regulators to adapt to the nuanced and evolving nature of influencer marketing to ensure a more robust oversight and integrity in this emerging profession.